images not rendered after publishing webpart

hi

i developed a custom  web part  in vs 2012 and i published in my default port 80 webapplication

and i added custom webpart to my page

here in this webpart i added some images in vs 2010 its showing images wehn i added path like this

images folder is inside root  ex( c:/projects/customwebpart1/images/iphone32.png)

<img src="~/images\iphone32.png" style="margin-top: 10px; height: 42px;" />

adil